Design isn’t just a role, it’s a strategic force that shapes an organization’s culture and drives how it operates.

For over 9 years, I’ve crafted and launched digital products for companies of all sizes across diverse industries. I go beyond conventional definitions of design, product, and engineering, driven by the belief that impactful solutions come from inclusive, cross-functional teams that leverage shared expertise to maximize results.

My approach

Inception

I’m involved early on, I prioritize being present at the initial stages, helping shape the problem space and align business and product priorities. It’s crucial for me to define what success will look like from the start.

Craft

Design is how I bring ideas to life. I thrive in this space, adapting myself to any medium at any fidelity level to convey the vision.

Collaboration

Design only proves its value once it reaches customers. Early in my process, I collaborate with engineers and stakeholders to uncover blind spots and ensure my work is set up to make an impact.

Iteration

Software truly begins with delivery. In my experience, even when I get it right on the first attempt, revisiting results is essential to refine and keep product over the growth flywheel.